Tip of the Day: Bridal Bonding

www.behindthchair.com

The brides are coming! The brides are coming! Want a great way to turn your salon into THE destination for wedding day ‘dos? Here’s a tip from Tabatha Coffey: “One of the best ways to promote your salon is to hook up with your local bridal shop,” she says. “Drop off business cards, a book of images and a service menu. Create a ‘look book’ for brides to peruse that shows off your best styling work.” And don’t just limit yourself to the bridal shops, she advises. You can also chat it up with local florists, caterers and bakeries. “Use materials from these vendors to create a bridal resource center in your salon—the cross promoting opportunities are endless!” (Tip of the Day: www.behindthechair.com)