Tip of the Day: Get on the Campaign Trail

behindthechair.com

What’s that you say? You’re not promoting popular color trends to your clients? Well, you’re missing a huge opportunity to make buku bucks, says Colortrak Artistic and Technical Director Gregory Alan. “Trends like ombré present an unbelievable opportunity to grow your color business,” he says. He recommends building a campaign around a trend to captivate and excite your clients. “A great way to do this is with visuals; display posters, signs, etc., throughout your salon to create visual inspiration for you clients,” he explains. “Also, make sure to name your campaign to personalize it. Rather than calling the trend ‘ombré’ give the trend a unique name and sell it as a technical skill rather than a look. It becomes something you clients definitely can’t get from a box!” Finally he adds, “By creating a specialized campaign tied around the latest trends, it adds value to the service and gives you the confidence to charge for it at a premium price point.” (Tip of the Day from www.behindthechair.com)